CYCLE
CYCLE is an e-commerce platform dedicated to bicycles and accessories. The website aims to provide a seamless shopping experience for cycling enthusiasts by offering a wide range of products.
Results & Metrics
The primary objective of CYCLE is to increase online sales and
customer satisfaction by improving the user experience (UX) and streamlining the
purchasing process.
Research and Analysis User Research:
Conducted surveys and interviews with existing and
potential
customers to understand their needs, preferences, and pain points.
Competitive Analysis: Analyzed competitor websites to identify best
practices
and areas for improvement.
Market Trends: Studied current trends in the cycling industry to ensure
the
website stays relevant and appealing to the target audience.
increase in sales month-over-month since launch.
Conversion Rate up from an initial 3% at launch.
Customer Retention Rate with efforts in loyalty programs and personalized marketing.
products listed, with a balanced mix of bicycles, accessories, and spare parts.